Ktla.com – Chipotle’s queso is shaping up to be another disappointment for the struggling fast food chain.
The cheesy addition to the menu was rolled out with a bang last week. Customers appear unimpressed.
Many have used Twitter to share their views of the melted cheese dip, with some calling Chipotle’s queso “gritty” and a “crime against cheese” that “tastes like crayons.”
“Our queso is made with only real ingredients, which makes it different. We like that difference, but it is different,” Chipotle responded to one unhappy customer.
Some analysts aren’t buying that.
Goldman Sachs said initial reactions to the new dip “suggest few customers will become repeat consumers.”
“A very negative reaction to the queso launch suggests Chipotle launched a product that is not meeting consumer expectations, and, as a result, missed a potentially significant opportunity to add queso as an incremental add-on,” Goldman Sachs analysts wrote in a research note Monday.
I haven’t personally tried this yet but that mirrors the reaction of our very own Big Al. He said when he tried Chipotle’s latest roll out he walked away unimpressed and probably wouldn’t bother with it again. He didn’t say it was terrible, just simply “meh”…our resident cheese enthusiast MK had no problems with it but also you have to understand…if it’s cheese she’ll never complain anyway. Anybody else give it a try yet? If so leave a comment and let me know your thoughts.
Sidenote: This gives me the opportunity to drop a classic from South Park #Chipotleway.