businessinsider.com – The restaurant industry is increasingly competitive — and tapping into the next generation is crucial for chains’ survival.
Failing to capture millennials’ interest has led to slumping sales and restaurant closures at sit-down chains such as Applebee’s.
However, according to Piper Jaffray’s biannual survey of teen preferences, some casual-dining chains may be staging a comeback. Despite millennials’ adoration of quick-service chains like McDonald’s, Starbucks, and Chipotle, some full-service brands are winning over their hearts — and wallets.
With 22% of upper-income teens’ spending dedicated to restaurants, the Gen Z or millennial diner is a valuable customer.
Here are the top five restaurants among teens, according to Piper Jaffray’s survey.
Of course Starbucks is number 1