fortune.com – Meat substitute manufacturer Beyond Meat has announced that Leonardo DiCaprio has become one of its investors.
The screen legend joins other investor luminaries who have backed the company’s goal of making mass market, plant-based alternatives to meat. They include Bill Gates, Twitter co-founders Biz Stone and Evan Williams and venture capital firm Kleiner Perkins Caufield and Byers. A former McDonald’s (MCD, +0.22%) CEO has invested, along with animal protection organization the Humane Society, and the meat company Tyson Foods (TSN, +0.84%) .
DiCaprio is a vocal campaigner for climate change awareness and has donated $20 million to combat its impact and causes through his foundation.
Those interests align with Beyond Meat’s mission: to create a plant-based product that looks, tastes, and behaves just like meat but has a much lower environmental impact because it takes livestock—one of the biggest contributors to greenhouse gas emissions—out of the equation.
So this is great and for a dope cause….I’m not quite sure i’m ready for a plant based burger yet BUT I can’t judge it until I try it.