News – “How Grocery Brand Amy’s Kitchen Was Able to Open a Fast-Food Chain Offering Organic Meals With Gluten-Free and Vegan Options”

entrepreneur.com – Two years ago, grocery store brand Amy’s Kitchen decided to branch out beyond frozen meals and canned soups and into the fast-food business. The company, founded in 1987, had been receiving letters from customers for years, who lamented that freeway exit options for road trip fare were full of preservatives and genetically modified ingredients. They said they wished they could dine on Amy’s organic offerings on the go, not just at home.

After much persuading and planning, Amy’s opened its first restaurant in Rohnert Park, Calif. Located just a few miles down Highway 101 from the company’s Santa Rosa headquarters, Amy’s Drive Thru is a take on the classic American fast-food joint, with veggie burgers, fries, sodas and milkshakes on the menu, as well as soups, salads, pizzas,

If “organic fast-food” seems like a contraction or pipe dream, that’s because it’s not easy to pull off. The company was well aware of the challenges it faced going in, says Paul Schiefer, operations director at Amy’s Drive Thru.


This is pretty cool, I wonder who’s the next brand to open up a store front?

Image result for pondering gif

Advertisements

One comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s