entrepreneur.com – Two years ago, grocery store brand Amy’s Kitchen decided to branch out beyond frozen meals and canned soups and into the fast-food business. The company, founded in 1987, had been receiving letters from customers for years, who lamented that freeway exit options for road trip fare were full of preservatives and genetically modified ingredients. They said they wished they could dine on Amy’s organic offerings on the go, not just at home.
After much persuading and planning, Amy’s opened its first restaurant in Rohnert Park, Calif. Located just a few miles down Highway 101 from the company’s Santa Rosa headquarters, Amy’s Drive Thru is a take on the classic American fast-food joint, with veggie burgers, fries, sodas and milkshakes on the menu, as well as soups, salads, pizzas,
If “organic fast-food” seems like a contraction or pipe dream, that’s because it’s not easy to pull off. The company was well aware of the challenges it faced going in, says Paul Schiefer, operations director at Amy’s Drive Thru.
This is pretty cool, I wonder who’s the next brand to open up a store front?