News – “Europe’s Biggest Japanese Food Hall to Open in West London Shopping Centre” – Europe’s largest Japanese food hall — Ichiba — will open inside Westfield London, in Hammersmith in March next year. It comes as part of the shopping centre’s £600m expansion.

The vast 17,400 sq ft flagship store will include food stations dedicated to cooked food, prepared on-site, while the main food hall will offer a large range of imported Japanese staples and kitchen essentials: from rice, miso and soy sauce, to a wide selection of sake, rice crackers, and confectionery, books and artisanal ceramics — the same comprehensive offering for which the Japan Centre has become renowned in London.

Food stations will offer everything from:

  • Katsu curries to sushi and sashimi, street food including takoyaki, tempura and noodles made to order.
  • A traditional Japanese bakery and café serving items such as dorayaki pancakes with teas including hot or iced matcha lattes.
  • A kaku-uchi sake bar, serving hot sake and regional artisan sake handpicked by an in-store sake sommelier.
  • A noodle bar where visitors can sample freshly prepared noodles and tonkotsu ramen.

An enhanced dining offer is “a key focus of the 740,000 sq ft expansion of Westfield London which will make the centre the largest in Europe” almost 10 years after it opened. With nearby White City Place having just opened and another development — featuring a new Soho House group property, and Bluebird from D&D restaurants — in the pipeline for 2018, this area of west London is shaping up to be one of the biggest areas growth in the new year.

As has become commonplace for developers of multi-use public spaces who traditionally privileged retail, dining is a major priority for Westfield. “The expansion has been designed to consolidate the centre’s position as the go-to destination for not only fashion but food, leisure and entertainment,” the announcement said.

Annddd adds another place to the travel list…

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