stltoday.com – McDonald’s Corp. said on Monday it will introduce new menus with $1, $2 and $3 items in early January as restaurants battle to win U.S. customers who have come to expect deals on fast food.
The move from McDonald’s comes amid an intensifying price war with rivals ranging from Yum Brands Inc.’s Taco Bell to Dunkin’ Brands Group Inc.
McDonald’s dropped its popular “Dollar Menu” in 2013 after franchisees groused that selling items like a double cheeseburger for $1 cut into profits. The replacement “Dollar Menu & More” had higher prices, but failed to draw more customers despite heavy marketing.
The new dollar menus, set to debut on Jan. 4, include any size soft drinks and cheeseburgers for $1, small McCafe drinks and bacon McDouble’s for $2 and Happy Meals and triple cheeseburgers for $3, McDonald’s said.
It’s about time that they brought back the dollar menu, they knew damn well they McFucked up when they eliminated that.