munchies.vice.com – Well, that didn’t last long: At the end of last month, Brooklyn-based Lineup Brewing announced that it would be selling cans of Bïeryoncé, a 5 percent ABV pilsner named after Beyoncé herself. It’s a purposeful tribute to the Queen B, its can emblazoned with a design that recalls the cover of her self-titled album from 2013.
It seems the tribute has struck a nerve. On Sunday, Pitchfork reported that Lineup had been hit with a cease and desist letter over the beer.
Though Katarina Martinez, Lineup’s head brewer, had been homebrewing Bïeryoncé since February of 2016, the beer made its commercial debut at the end of last month. Martinez had been inspired to create a beer in Beyonce’s name after missing out on a concert of hers even though she had tickets.
“I mean, she’s the ‘Run the World (Girls)’ artist,” Martinez explained to MUNCHIES over email on Monday. “A feminist icon. I am one of very few women in my industry. I’m working hard to make beer gender-neutral and enjoyable for all. It’s a little ironic to see lawyers jump all over a small woman-owned-and-operated business in this situation. In saying that, I highly doubt she had anything to do with it. She’s busy being awesome and taking over the world.”
Damn smh #RIP Bieryonce, we barely knew you