News – “Fast-food chains are ramping up their social media game — here was the best tweet of 2017”

businessinsider.com – The brands were at it again in 2017. 

As fast-food Twitter has gotten weirder and weirder, this year was a beautiful one for those who just couldn’t get enough of their favorite chains saying bizarre things and getting into feuds. 

This was the year that Wendy’s ripped Carl’s Jr. to pieces with a single, brutal tweet. Denny’s got into a fight with a fake Diplo Twitter account run by James Van Der Beek, an actor made famous by his starring role in “Dawson’s Creek.” MoonPies — long a forgotten snack brand — quickly became my personal favorite food industry Twitter, with its bizarre, bittersweet musings. 

Screen Shot 2017 12 13 at 3.27.26 PMTwitter MoonPie

But, to say any brand other than Wendy’s reigns supreme in the Twittersphere would be a lie. 

The fast-food chain’s social media team turns out hit after hit. Missteps are rare (remember when Wendy’s tweeted a Pepe soon after the meme was declared a hate symbol?), and virality is common


I can’t lie the fast food twitter accounts have become some of my favorite follows, especially when they go back and forth at each other.

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