News – “5 Fast-Food Companies Ready to Sizzle From California’s Weed Legalization” – Peyton Manning, former all-star quarterback and proud owner of some 30 Papa John’s Int’l Inc. (PZZA – Get Report)  franchises, caused a stir three years ago when he boasted about roaring sales at his Colorado eateries following the state’s legalization of recreational marijuana. 

 “There’s some different laws out here in Colorado. Pizza business is pretty good out here, believe it or not, due to some recent law changes,” Manning told Sports Illustrated, after the law took effect. 
 Marijuana-induced “munchies,” it turns out, are a biological phenomenon. Weed makes us think we’re hungry because of THC, which is produced in cannabis, stimulates the cannabinoid receptors in our brain that control appetite, mood and pain reception, according to a 2015 study in Nature Neuroscience.

That’s why chains like Jack in the Box Inc. (JACK – Get Report) are launching national campaigns to cater to stoned, hungry consumers with strategic partnerships ahead of California’s legalization of selling and using weed. Such plays could even drive sales outside California, according to John Gordon, principal at Pacific Management Consulting Group.

If you’re a fast food company in a state where they made recreational canibus a thing…. then yea… you’re blocking your munchies blessing if you’re not working on a campaign focused on this (my) demographic.Image result for harold and kumar eating white castle

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