mashable.com – A popular Instagram artist has accused Domino’s Pizza of plagiarism after one of their official Facebook pages posted a cartoon that closely resembled the artist’s own work.
Weinye Chen is a 30-year-old cartoonist based in Kuala Lumpur, Malaysia. At the time of writing she has around 123,000 followers on Instagram.
In September 2017, in response to that super viral Distracted Boyfriend meme, Chen shared the following cartoon on social media:
On Sunday, she returned to Instagram to post about the cartoon once again. But this time the context was very different.
When big corporations like @dominos think that they can pick whatever they like to plagiarize on the internet. So, what’s the deal, Domino’s? You owe me a year’s worth of pizzas or what? A follower of mine commented “Why do you steal content from other people?” @dominos : “memes are memes” My comics are not “memes”. Meme this 🖕 (SCREENSHOT and LINK ON MY INSTASTORY) P/S: I will continue to update you guys via instastory or Twitter. 🍕 *UPDATE* tried contacting them. No answer. I’m trying Twitter next. If you’re on Twitter, please visit my Twitter page (@itsweinye) and retweet my pinned tweet! Hopefully with enough retweets, it’ll finally get their attention! 🍕 *UPDATE* 26/2 – Domino’s Pizza Chile has since removed that post on their FB page. They have reached out to me via Twitter. I asked for an explanation. I am now awaiting their reply. 🍕 *UPDATE* 27/2 Thr digital agency that works for Domino’s Chile and I have come to an agreement. We are in the midst of finalizing our deal. #dominos #pizza #plagiarism #arttheft #whitewashed
A post shared by Weinye (@itsweinye) on
One of Chen’s Spanish-speaking followers had stumbled across the post screengrabbed above on the official Domino’s Chile Facebook page. They then contacted Chen through Instagram to tell her about it.
“I was shocked at first,” Chen told Mashable. “I’ve had my work plagiarised before but usually by small, random social media accounts or unknown websites. Nothing like this. This has been my biggest encounter yet.
“I was frustrated but I wasn’t angry. I was more determined to get to the bottom of the matter so that I could resolve it as soon as possible.”
That last screenshot appears to show the official Domino’s Pizza Chile Facebook page responding to someone who had pasted Chen’s artwork in the comments.
The response reads “memes son memes” — which translates as “memes are memes” — followed by what appears to be the “woman shrugging” emoji.
People on Twitter weren’t impressed.
Soon, memes were being used against Domino’s.
“Soon, memes were being used against Domino’s.”
It’s so funny how in 2018 this is the last thing you want to see online, especially if you’re running a business. If I see those words coming my way I’m immediately looking at my phone like this..