nrn.com – Denny’s is using The Force to jazz up its menu.
On Monday, The Spartanburg, S.C.-based restaurant launched a series of exclusive promotions tied to the soon-to-be released “Solo: A Star Wars Story” movie, including trading cards and limited-item meals inspired by the film.
The LucasFilm collaboration kicked off Monday with a 60-second national commercial featuring young rivals Han Solo and Lando Calrissian. In the spot, titled “Hand of Sabacc,” the pair are playing a high stakes game of cards in a lodge bustling with colorful galactic characters including Chewbacca. Denny’s said they worked with LucasFilm to ensure the set design captured the authenticity of the movie.
The game ends with the young boys fading from fantasy to reality. They are sitting in Denny’s booth trading Solo-themed cards over breakfast.
Though the movie doesn’t debut until May 25, the 12 trading cards and new dishes can be purchased now at the company’s 1,700 restaurants. The new dishes are available for about three months.
A portion of the sales from the trading cards, which cost $3 for a two-card pack, will be donated to No Kid Hungry. The organization helps provide meals to children in need.
As a fan of Denny’s and a fan of Star Wars this is dope , and for a good cause yea nothing but thumbs up here.