munchies.vice.com – The Subway Canada account has 135,000 followers, and not a single one cared to share an opinion on their ‘bread bae.’
MAY 22 2018, 10:00AM
Photo via Flickr user Ankit Srivastava
There’s an over-memed cutaway scene from 30 Rock that involves Steve Buscemi as an undercover officer at a local high school. “How do you do, fellow kids?” he says, walking up to a group of teens with a skateboard slung over his shoulder—and a second one under his arm. His greeting is met with a standoffish “What?”
In reference to that scene, there’s a Comic Sans-heavy subreddit called—what else?—r/FellowKids that collects lame attempts by brands and advertising agencies to connect with Today’s Youth, and although this Subway Canada misstep isn’t the most egregious we’ve ever seen, it’s definitely the saddest.
A few days ago, Canada’s finest purveyor of flavorless sandwiches posted a four-item poll on Twitter, asking its 135,000-plus followers to “Pick your bread bae.” Of those 135,000 followers, exactly zero of them responded. “Maybe the most impressive thing I’ve ever seen,” Barstool Sports’ Coley Mick tweeted.
“Maybe the most impressive thing I’ve ever seen,” Barstool Sports’ Coley Mick tweeted.
It truly is one of the more impressive (and embarrassing) things I’ve seen in internet history.