munchies.vice.com – Every day we stray further from the light.
Last summer, a new burger joint opened down the street and, with its sleek white tile, bright lighting and impossible looking $14 milkshakes, even the least conservative food critics accused the owners of designing the interior and the menu just to please Instagrammers. They were probably right.
Meanwhile in Boston, a just-opened luxury steakhouse is basically saying “HOLD MY BEER, PHOTOGRAPH IT AND USE THE FUCKING GINGHAM FILTER.” Some social media influencers who plan on photographing their food at Boston Chops’ Downtown Crossing location will have the option of sitting at a custom-made $10,000 table that has been designed just for people who stare at their Crispy Oxtail Croquettes through an iPhone screen.
“Social media is a big part of the dining scene today, and we didn’t have to think about it when we opened Boston Chops South End five years ago,” Coombs said in a press release. “Now, it is imperative that photos of restaurant interior [sic] and food are beautiful when they are posted online by influencers. It is a great marketing tool for people to see our food, décor, and cocktails, and hopefully entice them to check it out for themselves.” (Right now, the most enticing thing to me is the real and exciting possibility that I could “accidentally” elbow a table full of influencers when I’m on my way to the bathroom).
Although Boston Chops says that its new table (which I assume one reserves by calling and asking for the D-bag Seat) is the “the first and only Instagram table in the country,” that probably won’t be the case for long—especially as restaurateurs continue to reap the benefits of design features that practically beg for the ‘gram.
Every time I think I see the most 2018 story of the year someone else comes a long telling me to hold their avocado. Fucked up part is something like this benefits us over at the blog when we go to these events or restaurants but still….