News – “McDonald’s imitates ‘Seinfeld’: Selling the best part of the muffin” – After McDonald’s announced all-day breakfasts three years ago, it gradually forgot about mornings.

Overall sales have weakened in the U.S., market share has shrunk, and McDonald’s has identified lost breakfast customers as the main culprit. Now the world’s biggest restaurant company plans to fight back with discounts, breakfast catering and a ploy lifted straight from a 1997 “Seinfeld” episode — selling only the tops of muffins.

“We took our eye off the ball on breakfast,” Chief Financial Officer Kevin Ozan said at a May investor conference. “With everything else going on, we just lost a little focus on that breakfast day part.”

This….this is actually a great idea if they come out right, we all know the tops are the best and I always thought Elaine was up to something but, where do the bottoms go??

Image result for elaine muffin tops

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