nbclosangeles.com – The company said if Mexico breaks the “curse of the fifth” and advances to the World Cup quarterfinals, it would provide the celebratory beer
Bud Light has promised to give away free beer to everyone in the state of California if Mexico beats Brazil Monday.
The company announce earlier this month that if Mexico broke the “curse of the fifth” and advanced to the World Cup quarterfinals, it would help soccer fans celebrate with free beer.
Hear ye, hear ye Mexico fans. pic.twitter.com/3k6n0R2t15
— Bud Light (@budlight) June 9, 2018
Since the 1994 World Cup, Mexico has not been able to advance past the Round of 16 in the tournament — a defeat Mexican soccer fans have called the “curse of the fifth game.”
But after Mexico moved on from the Group stage despite a 3-0 loss to Sweden but thanks to South Korea’s surprise 2-0 triumph over Germany, Bud Light reiterated the promise on Twitter:
“South Koreeeeeeeeeeeeeeeeea, this is for you, carnales! #MEXSWE,” Bud Light tweeted.
In a statement, Bud Light on Thursday said it will release full details of the deal “should El Tri prevail, but for now we do not want to jinx them.”
As for why California was chosen, according to the statement: “California is awesome and we know that El Tri has a huge fan base there. In fact, during the last World Cup, Californians issued twice as many social posts about Team Mexico than any other state.”
Earlier this year, Bud Light’s parent company Anheuser-Busch, wagered a bet to provide the City of Philadelphia with free beer if the Eagles won the Super Bowl. They company handed out the free beer at the Eagles victory parade.
Bud Light is definitely on to something with these free beer campaigns they keep rolling out for these events, starting with what they did for the Eagles super bowl celebration. Even if it’s only one beer, nobody ever reads the details so Budweiser get all the attention and massive amounts of alcoholics coming out for their free brewski.