people.com – Oooh, burn!
In recent years, Twitter has become a major marketing tool for all brands, but it’s also become a great way for fast food joints to clap back at their haters (and their competition).
While Wendy’s quickly gained a reputation for having the sassiest Twitter on the block, especially because of their ongoing feud with McDonald’s over fresh versus frozen beef, other brands took notice and began dishing out their own snarky tweets in response to customer questions, celebrity news, or other brands’ promotions.
Read on for some of the best zingers from the fast food giants.
While Taco Bell doesn’t typically engage in social media fights, the brand has had a few standout moments from their own Twitter account, including their correction of a grammar error in one of White Castle’s tweets to Chrissy Teigen. The taco joint also fired back at Old Spice when the deodorant company accused the fast food chain of false advertising.
Frozen pizza company DiGiorno also joined in on the fun, inciting a pizza war with Papa John’s. The frozen pizza chain mocked Papa John’s slogan “Better Ingredients. Better Pizza.” when they tweeted a declining graph meant to represent Papa John’s sales above a tweet that read, “Better Pizza. Better Sales.” The company also briefly changed their bio to the new slogan to spite Papa John’s.
Aside from their epic promposal to Wendy’s on a marquee sign outside of one of their restaurants, Burger King has also thrown shade at the company on social media. First, the chain used social media to promote their spicy chicken nuggets, a menu item that Wendy’s had previously discontinued, leaving the Twitter-verse in an outrage. The brand found people’s old tweets asking where Wendy’s spicy nuggets went and used them as advertising for their own spicy nugget addition to their menu.
Then, Burger King promoted a 5 for $4 deal just days after Wendy’s announced their 4 for $4 deal. Even though they didn’t mention the square-burger chain in their tweet directly, Twitter users were quick to notice the shade in their tweet which read, “Because 5 is better than 4.”
All these are damn good and fast food brands roasting people/beefing with each other are one of my favorite things about Twitter but nobody beats Queen Wendy when it comes to the twitter fingers…I mean what other brand dropped a freakin mixtape?! Exactly, all hail the Queen (even though I’m still mad about the spicy nuggets).