News – “Attention Party Animals: Chipotle Poised to Take on Taco Bell’s Late-Night Menu” – New Chipotle (CMG – Get Report) CEO Brian Niccol is wasting no time bringing a taste of former employer Taco Bell to a better burrito giant in turnaround mode.

Niccol tells TheStreet Chipotle will soon begin piloting a “late-night” menu, serving up $2 tacos and a drink after 8:00 p.m. For years, Yum! Brands (YUM – Get Report) owned Taco Bell has dominated the late-night fast-food industry with sharply-priced deals targeted to [tipsy] party-goers on their way home. 

“The combination of continuing to make sure the menu is relevant, there is digital relevance and making sure we are giving guests a great experience that is the formula for how you build back transactions,” Niccol said. 

If Chipotle can carve out a place in the late-night hours with food that has better ingredients than Taco Bell, it could prove a big-time sales boost. The effort could really get rolling should Chipotle move forward with the addition of drive-thrus to its 2,500 plus locations.  

Ooooo I might have to lift my Chipotle ban if they’re gonna be serving up delicious tacos while I’m inebriated after a night of regrets…well played.

Leave a Reply