usatoday.com – Having mastered the coffee-and-doughnut breakfast trade, Dunkin’ Donuts is looking to expand its appeal at other times of the day.
The chain is going to offer what it calls a Dunkin’ Run menu aimed at take-out customers. Part of its appeal will be price — $2 per item for five products like its Donut Fries, doughnut strips that mimic the look of french fries, and chicken tenders with a waffle-like coating.
“We know that the ‘Dunkin’ Run’ is a daily part of many of our guests’ lives as they keep themselves and their friends running, so we’re excited to launch a new menu offering fresh ways to satisfy any craving any time of day,” said Tony Weisman, Dunkin’s U.S. chief marketing officer.
In offering the items, Dunkin’ is following other chains looking to drum up business at other times of the day. Starbucks, for instance, has been trying to expand its lunchtime offerings. IHOP recently launched a promotion to try to get diners to think of it at lunch and dinner for hamburgers, not just at breakfast for pancakes.
Besides Donut Fries and chicken tenders, Dunkin’ will offer Ham and Cheese Roll-ups using flour tortillas.
I mean I guess, I’ve only met one person that’s eaten Dunkin Donuts non breakfast items and that person is DEFINITELY not right in the head…I can get with the donut fries and pretzel bites though.