pressherald.com – Welcome to Maine. Please don’t eat the lobster.
That’s the message PETA is sending to arriving passengers at the state’s largest airport this month. The animal rights group has bought a month’s worth of ads at the Portland International Jetport that feature a lobster holding a sign proclaiming, “I’m ME, Not Meat.”
It further encourages visitors to “See the individual. Go Vegan.”
PETA, People for the Ethical Treatment of Animals, advocates against the use of animals for food, entertainment or experimentation.
The ads, which the city says are protected under the First Amendment, take on a huge, $500 million industry in Maine at a time when it is facing headwinds on multiple fronts. The lobster catch fell last year, from 131 million pounds in 2016 to 111 million pounds. Competition from Canada has risen as its weaker dollar and better trade deals help it capture more foreign markets. And lobstermen are warily watching an escalating trade war with China, one of the biggest overseas markets for Maine lobster.
The ads will be up for the month of August, PETA said, and are located near what the organization calls “the notorious Linda Bean’s Maine Lobster Cafe,” pointing out that the restaurant sells live lobsters for passengers to take on their flights as carry-on luggage. Five years ago, PETA said an investigation it conducted alleged that lobsters were dismembered while still alive in a Linda Bean processing plant.
PETA’s ad campaign at the airport was launched to coincide with the Maine Lobster Festival, which kicked off in Rockland this week. The festival said it attracts about 30,000 people to the five-day event.
The ads are relatively understated and are located in the gate area and just outside the doors to the terminal used by arriving passengers. But passengers would have to crane their necks to see another ad because it faces the opposite way from the path arrivals would take.
I just don’t understand what they think they’re accomplishing by doing this…honestly I truly don’t get it…because if someone is coming into Maine to eat Lobster…their going to eat fucking Lobster…no random ass sign is going to stop them…if anything that would make me hungrier tbqh.