coca-colacompany.com – An iconic citrus-flavored soda from the ‘90s is now part of the Coca-Cola Freestylelineup. SURGE is available starting this week on the interactive fountain dispenser exclusively in select Burger King® restaurants.
Coca-Cola Freestyle – an interactive, touchscreen-operated dispenser that offers nearly 200 drink options – decided to add SURGE following months of persistent pleas from the brand’s passionate fanbase.
“The idea started with consumers asking for SURGE on Freestyle… a lot,” said Eric Lewis, group director, marketing, Coca-Cola Freestyle. “We received hundreds of requests on our social media channels and were able to collaborate quickly with Burger King and the SURGE team to make it happen.”
Lewis added, “Millennials are our sweet spot, so SURGE was a great fit. To them, SURGE tastes like their childhood.”
Janine Shearer, vice president of Coke’s North America Burger King Corporation customer team, said SURGE is also a great fit with Burger King® guests, who are always looking for unique offerings.
“By leveraging the distinct benefits of the Coca-Cola Freestyle platform, we were able to quickly innovate and deliver a great-tasting product,” she said. “We’re excited to have partnered with Burger King on launching SURGE on Freestyle. The response has been incredible.”
I did used to enjoy some Surge back in the day but I was also a dumb ass kid that enjoyed all those sugary beverages…I’m not sure if I can handle Surge in my 30’s…of course i’m going to try it again though for nostalgia purposes. YOLO.