munchies.vice.com – The inter-cookie drama—which spans more than a century—includes messing with store displays and even tattling to Donald Trump.
In 1908, a company called Sunshine Biscuits released its newest product, a cookie that it described as “creamy vanilla filling between two chocolate wafers that taste like chocolate.” No, it wasn’t an Oreo—those didn’t appear until four years later. That original cookie was called Hydrox, a largely unappealing name that was a combination of “hydrogen” and “oxygen.”
When Nabisco’s near-identical Oreo debuted in 1912, its “beautifully embossed chocolate-flavored wafers with a rich cream filling” became America’s preferred sandwich cookie, and Hydrox was relegated to second place; according to Atlas Obscura, many consumers thought that Hydrox was nothing but an Oreo copycat. After Keebler’s failed attempt to rebrand them as “Droxies”—which sounds like a pill you’d give your dog—the cookies disappeared from grocery store shelves for a decade-ish, until being re-released in 2015 by California-based Leaf Brands.
If you didn’t know that those cookies were back (or even that they existed) it could be Oreo’s fault, at least according to Hydrox. According to a post on the Hydrox Cookies Facebook page, Hydrox has filed an official complaint with the Federal Trade Commission (FTC) accusing Oreo and its parent company, Mondelez, of intentionally making it difficult for consumers to find Hydrox in grocery stores “in hopes of lowering sales volume and having us discontinued.”
“We believe in competition and choice but we firmly believe the folks at Mondelez (the owners of Oreo) have been undertaking a national program to damage our brand and stop us from competing,” Hydrox wrote. “Many of you over the last few years have been great at taking pictures when you see #hydroxcookies being moved or blocked from store shelves and we really appreciate your help […] We attached some of the pictures you/we took at stores across the US. In two of the pictures, Hydrox was moved to the very top shelf and replaced with either another flavor of Oreo or Nutter Butters. In others pictures, they were blocked by hanging tags or other products.”
“We believe in competition and choice but we firmly believe the folks at Mondelez (the owners of Oreo) have been undertaking a national program to damage our brand and stop us from competing,”
Got damn man this sounds like some gangnsta mafia shit, let me find out the cookie game is basically an episode of The Sopranos….also “Hydrox” is a terrible name for cookies.