News – “In-N-Out Burger Sends Bayview Brewery Beer-Friendly ‘Cease And Desist’ Letter”

sanfrancisco.cbslocal.com – SAN FRANCISCO (CBS SF) – A battle over burgers and beer branding is brewing.

The popular burger chain, In-N-Out sent Seven Stills Brewing and Distillery an order to cease and desist.

The brewery sits in San Francisco’s Bayview District. There’s Tessie, the brew house dog , and even a pair of googly eyes on a tank watching over the space.

Also watching, In-N-Out, after an Instagram post about a month ago caught their eye. It advertised Seven Stills’s new In-N-Stout beer.

The packaging bore a striking resemblance to the home of the double-double.

“We just try to get really creative with all of our packaging and he had this idea of making a can that looked exactly like an In-n-Out cup,” say Seven Stills co-founder Tim Obert.

The corporate response was both swift and surprising to the can of barrel aged stout.

“This was the fastest we’d ever got a cease and desist from somebody,” said Obert. “They sent us that C&D basically the next day.”

While the response from the west coast burger giant came out faster than animal-style fries from the grease, the contents of the letter itself gave Seven Stills a sense what that hamburger chain was all about.

“Based on your use of our marks, we felt obligated to hop to action in order to prevent further issues from brewing.”

‘We hope you appreciate, however, that we are attempting to clearly distill our rights by crafting an amicable approach with you, rather than barrel through this.”


“Based on your use of our marks, we felt obligated to hop to action in order to prevent further issues from brewing.”

‘We hope you appreciate, however, that we are attempting to clearly distill our rights by crafting an amicable approach with you, rather than barrel through this.”

Okay we got the Wendy’s mixtape…now the streets need this In-N-Out comedy album or Netflix special.

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