- The new menu items will be the first major change to the McDonald’s breakfast menu in more than a decade.
- Fast-food rivals have been eating into McDonald’s dominance of the breakfast market.
- McDonald’s has recently run regional tests of breakfast menu items including muffin toppers and McGriddles French Toast Breakfast Sandwiches.
McDonald’s is beefing up its breakfast menu.
The fast-food chain is planning to add new breakfast options to the menu in the coming quarter, executives revealed during a call with analysts on Tuesday.
“We haven’t had much new food news at breakfast for a little while,” CEO Steve Easterbrook said on the call.
McDonald’s last major breakfast menu revamp came roughly 15 years ago, when McDonald’s rolled out the McGriddle nationally.Since then, other fast-food rivals have debuted breakfast menus and new options of their own, cutting into McDonald’s dominance of the breakfast market.
“We’re still losing a little share,” Easterbrook said on the call. “It’s very competitive out there at breakfast.”
McDonald’s most recent breakfast strategies have included a number of $1 deals, including the Sausage McMuffin and the Sausage Biscuit.
A McDonald’s representative told Business Insider that the company does not have any details to share on what exactly the new breakfast options will be at this point in time.
However, a few regional menu tests offer some hint at what might be in McDonald’s pipeline. Earlier this year, McDonald’s tested 160-calorie blueberry muffin toppers in the Baltimore area. The chain also tested McGriddles French Toast Breakfast Sandwiches in Minnesota.
Ooooooooo looks like I’ll have to do some research and see if I need to update my breakfast sandwich list. A McGriddle french toast breakfast sandwich sounds like one of the fattest things in the world and buddy….I am allll the way here for it. Sounds delicious.