From AI Stickers to Broadcast Channels: Exploring Instagram’s Newest Story Features for Mobile Apps

The modern world is full of information technologies, and global digitalization affects many fields of human activity. Electronic communication means are diffused worldwide and transform everyday life and the commercial field, such as communication between buyer and seller. This is why many professionals and companies implement new methods to promote products and services that users will surely like.

Marketers regularly create products and promotion technologies that allow users to consume more content on the move. The modern rhythm of life dictates marketing new rules when professionals are forced to seek ways to promote a particular product through social networks like Instagram, online music platforms, radio, and television.

One such software is the IG Stories Viewer, which increases users’ interest in this social network and provides new opportunities for developing commercial mobile applications.

Evolution of mobile apps: how are Instagram features expanding the marketing world

Digital advertising has become the main platform for attracting consumers and expanding the spectrum of features from devs. Instagram has long established itself as a great resource for finding clients’ target audiences. Many developers enjoy this advantage. Thus, some features of Instagram show its long evolution:

1. Outdated ways of communication and branding that Instagram could not implement today if it was in that format were relevant for its past age.
2. High level of content capture. The fact is that modern Instagram is used as a marketing tool, so it is full of advertisements and commercial accounts. Users see posts of advertising characters in their news feeds all the time. However, this phase of the evolution of Instagram benefits marketers and other commercial professionals, including brands and entrepreneurs.
3. The emergence of new and extraordinary types and formats of advertising.

The type of consumption of online content began to change among users. Marketers try to create quick ads, and developers have learned to create mobile applications that give users innovative features. For example, users can start Instagram reels download through specialized apps. These are some of the most relevant tools for developers, and users also appreciate them.

Look at the key commercial tool presented in the modern Instagram community. That is social media marketing or SMM. This marketing technology began to be introduced into Instagram a few years ago when brands began to look for new ways of user and client engagement through social networks and online platforms.

This method helps marketers draw users’ attention to the product brand and increase customer loyalty through social networks. Social media marketing has essential tasks, such as increasing sales, when Instagram’s social network works as the sales channel. Also, the company image is formed by making brand accounts when marketers increase users’ interest in the particular brand.

IG stories as marketing promotion technology

Many posts are working in the form of stories. This tool was launched in 2016. It evolves every year, so image accounts can take advantage of all the advantages of stories for posting content about services or products.

The distinctive feature of advertising in the format of stories is its nativeness. Native advertising is such a type of communication for brands, products, and services when the company engages with the target audience of customers. The main method of native Instagram advertisement is a convergence of this social platform’s advertising content and traditional content.