News – “Carl’s Jr. Turns to Twitter to Beg Amazon for a Buyout”

foodandwine.com – One of the year’s biggest food stories—one of the biggest stories in the entire business world actually—was Amazon’s buyout of Whole Foods. Whether the acquisition will bolster both brands is yet to be seen but for fast food chain Carl’s Jr, the benefits of getting bought by the massive online retailer… or at least the promotional benefits of asking for a buyout… are abundantly clear.

In another unique campaign from a company that knows a thing or two about taking its own approach to marketing, Carl’s Jr. has turned to Twitter to—with tongue firmly in cheek—beg Amazon for a buyout. The California-based burger chain began planting the seed of this new marketing move last night with a tweet subtly nodding to its respect for Amazon. “Got a new drone in the mail for the office from @Amazon earlier today,” the tweet stated, “they’re so cool. They even deliver on Sundays!” A few tweets later, the promotional tie-in was planted: “WAITAMINUTE… @Amazon has boxes… Our new $5 All-Star Value Meals come in boxes …” And from there, it was off to the races.


Shoot your shot Carl’s Jr.

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